Balad

Balad is a collection that pays tribute to the designer’s Egyptian heritage. The word Balad means “country” in Arabic, the national language of Egypt, and reflects a deep sense of pride and connection to one’s roots. This collection explores texture, geometric forms, and the earthy, sun-warmed tones found throughout Egypt’s landscapes and architecture. Made from natural fibers, each piece embodies a grounded, organic feel that honors tradition while celebrating the beauty of cultural identity.